Jermaine Anthony Richards

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Author Bio

Jermaine Anthony Richards, MA, MSc, is a P.D. Soros Fellow, Public Voices Fellow of The OpEd Project, and PhD candidate in communication at the University of Southern California’s Annenberg School.

October 2, 2025

Why a GAP ad captured KATSEYE better than festival livestream cams

KATSEYE’s GAP Better in Denim” Fall ad has racked up over 400 million views across all platforms. Set against an ivory backdrop, the six-member group and backup dancers showcase street jazz choreography to Kelis’s “Milkshake.”…

August 9, 2025

Nintendo Tested Customer Loyalty in San Francisco; Now It's Gone National

Two raised fists competed in San Francisco’s Union Square. One belonged to protesting service workers demanding livable wages. The other belonged to a life-size Mario at Nintendo’s new flagship store, beckoning locals to spend money…